(Read free ebook) Guide to Intellectual Property: What it is, how to protect it, how to exploit it (Economist Books)
·•●- The Economist, Stephen Johnson ·•●-
| #162020 in Books | Economist | 2015-07-14 | 2015-07-14 | Original language:English | PDF # 1 | 8.50 x1.00 x5.50l, | File Name: 1610394615 | 352 pages | Economist
Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited.
IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claim... [PDF.ux77] Guide to Intellectual Property: What it is, how to protect it, how to exploit it (Economist Books) Rating: 4.96 (511 Votes)
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